WHAT WE HEARD
“We want the space to feel quiet and refined,
but never cold or distant.”
“We want guests to leave feeling calm,
with a subtle sense that they have stepped outside everyday life.”
We might translate that into:
TasteTune · Brand Sound Design
Turn your world
into sound.
We listen to the ideas, stories, atmosphere, and emotions behind your brand — and translate them into an original sound designed specifically for you.
Give your brand another way to be remembered.
A brand is built through details.
The logo.
The interior.
The materials.
The tableware.
The words you choose.
Every detail plays a part in how a brand is experienced.
But what about the sound?
In many spaces, music is still chosen simply because it feels suitable.
What if, instead, you could say:
“This sound belongs here because this is who we are.”
TasteTune believes sound can become part of the brand itself —
not decoration, but identity.
We do not start with music.
We start with your brand.
You do not need to know anything about music.
We are not going to begin by asking:
What genre do you want?
Which instruments should we use?
What BPM should it be?
Instead, we want to understand you.
Why does this place exist?
What matters most to the people behind it?
How should someone feel after spending time with your brand?
TasteTune listens to the environment, story, values, and emotions behind your brand, then translates them into a sound direction that feels true to it.
WORLD / STORY / EMOTION
↓
Listen
Interpret
Design
↓
YOUR SOUND
We are not simply creating background music.
We are giving your brand another form of expression.
How words become sound.
Imagine a client tells us:
WHAT WE TRANSLATED
Stillness
Warmth
Space
Understated elegance
A sense of gentle escape
From there, those ideas begin to shape tempo, texture, rhythm, silence, structure, and tone.
THE SOUND
The Quiet Signature
We do not turn words directly into music.
We listen for what sits behind them —
then translate that meaning into a sound that can stand on its own.
That is Brand Sound Design.
From words to sound.
Hear how this translation takes shape.
When the world changes,
the sound should too.
Every brand carries a different atmosphere, history, and emotional language.
Here are three examples of how very different worlds can become sound.
In actual production, we look beyond these few elements to understand the brand’s background, values, space, and customer experience, then translate them into a sound uniquely its own.
From this translation
The Quiet Signature
Elegant / Refined
Stillness, warmth, space, and understated elegance.
A Brand Sound shaped around the feeling of time moving quietly through a space.
A Table to Return To
Warm / Intimate
Warmth, memory, and the feeling of wanting to return.
A Brand Sound inspired by the emotional bond that can form between people and place.
Echoes of Flavor
Vibrant / Cultural
Culture, roots, identity, and energy that continues into the present.
A Brand Sound that translates the story behind a brand into a contemporary expression of its own.
What would you turn into sound?
Brand Sound does not have to represent an entire business.
It can begin with one meaningful part of it.
BRAND / VENUE
The atmosphere.
The philosophy.
The history.
The character of the brand itself.
DISH / PRODUCT
The ingredients.
The origin.
The story behind what you created.
The intention behind the product.
EXPERIENCE
A hotel stay.
A guest journey.
A particular moment in a space.
The feeling you want people to carry with them.
STORY / EVENT
A campaign.
An event.
A message worth remembering.
A story given another way to live on.
And if you are still thinking,
“I am not even sure what we should turn into sound yet.”
That is completely fine.
TasteTune can help you discover it.
What can sound leave behind?
01｜WORLD
Give your world another dimension.
Some parts of a brand cannot be fully expressed through visuals or words.
Sound can give atmosphere a second life —
and make the world of a brand feel deeper, richer, and more complete.
02｜MEMORY
Give people another reason to remember you.
Sound and memory are closely connected.
“When I hear this, I think of that place.”
That kind of association can become part of the relationship between a brand and the people who experience it.
03｜CONSISTENCY
One world, across every touchpoint.
Your venue.
Your website.
Social media.
Video.
Campaigns.
Events.
When the same sonic identity carries across different places,
the brand begins to feel like one connected experience.
TasteTune is for brands that care about how they feel.
For brands that see atmosphere and experience as part of what they offer.
For brands that want something more distinctive than ready-made background music.
For brands that want their physical space, website, social media, and video to feel like they belong to the same world.
And for brands that want to be able to answer the question:
“Why this sound?”
If you simply need a low-cost track as quickly as possible,
or already know exactly which genre you want and only need someone to produce it,
TasteTune may not be the right fit.
Because for us,
the work begins before the music does.
It begins by understanding the brand.
Before we create the sound,
we get to know you.
TasteTune handles the process throughout — from research and sound design to production, review, refinement, and finishing.
01｜Discover
We begin with what is already there — your website, social media, public brand story, and the way your business presents itself.
02｜Listen
We ask tailored questions about your background, values, atmosphere, story, and the emotions you want people to feel.
03｜Translate
We interpret what we have learned and shape it into a clear Sound Concept.
04｜Create
We begin turning that Sound Concept into your Brand Sound.
05｜Refine
We review the direction together and refine, restructure, or recreate where needed.
06｜Deliver
You receive the finished sound, supporting versions, and the thinking behind it.
For TasteTune, understanding comes before creating.
Not just a track.
A complete sound design project.
Brand Sound Design includes:
Understanding the brand
Research / Personalised interview
Interpreting the world behind it
Emotional and brand-world analysis / Sound Concept Design
Turning that concept into sound
Direction sample / Approx. 2–3 minute Brand Sound
Making it usable
30-second version / 15-second version / Loop version where musically appropriate / WAV & MP3
Preserving the thinking behind it
Sound Story / Usage guidance
Refining and supporting it
Two feedback rounds after full production / 30 days of post-delivery usage support
When the project is complete, you do not only receive a piece of music.
You receive the answer to:
“Why does this sound belong to this brand?”
Brand Sound Design
US$1,200
A complete Brand Sound Design project, from research and Sound Concept through to the finished sound, short versions, and Sound Story.
Typical production timeframe: approximately 3–4 weeks
Time spent waiting for client responses is not included in this estimate.
Payment
50% before production begins
50% after final approval and before formal delivery
Priority Production
+ US$350
Total: US$1,550
Priority Production gives your project earlier access to our production schedule.
Typical timeframe: approximately 2–3 weeks
Availability depends on current capacity.
Priority Production does not guarantee delivery by a specific date.
Where appropriate, TasteTune may also agree to a three-payment structure:
40% / 30% / 30%
The Priority Production fee is paid in full with the first payment.
Not only the sound.
The story behind it.
Every Brand Sound project includes a Sound Story —
a record of how your brand became sound.
THE SOUND OF YOUR BRAND
01｜What We Heard
What we understood from your brand, your story, and your intentions.
02｜What We Translated
The emotions, values, and ideas we identified beneath the surface.
03｜How It Became Sound
How those ideas shaped the final sound direction.
04｜How To Use It
Ways the finished sound can live across your brand.
The music matters.
But so does understanding why it sounds the way it does.
That reasoning becomes part of the project too.
One sound.
Across the world of your brand.
YOUR SOUND
Venue / Physical spaceWebsite / Social mediaYouTube / Brand videoAdvertising / Promotional campaignsEvents / PresentationsMultiple directly operated locations under the same brand
A single Brand Sound can move across the different places where people experience your brand.
No additional royalties
No expiry period
No credit required
Usage is permitted within the scope of the Brand Sound licence granted by TasteTune.
For redistribution, standalone music distribution, special exclusivity, use by separate legal entities, or other extended rights, please speak with us.
Nothing begins before you are ready.
01｜Request
Tell us a little about your brand through our request form.
02｜Understand
TasteTune reviews what you share, looks at your official website and social channels where available, and sends you a set of questions tailored to your project.
03｜Agree & Begin
We confirm the scope, pricing, and terms with you before production begins.
Submitting a request does not create a contract, and no payment is due at this stage.
You can begin simply by asking:
“What might our brand sound like?”
Frequently Asked Questions
Do I need any music knowledge?
No.
You do not need to choose a genre, instruments, BPM, or any other technical musical direction.
What we want to understand is your brand — its story, environment, values, atmosphere, and the feelings you want to create.
TasteTune takes responsibility for translating that into a musical direction.
Do you use generative AI in the production process?
Yes.
TasteTune uses generative AI as one of the tools involved in bringing a sound concept to life.
The core of Brand Sound Design is not simply generating music.
It is the process of understanding your brand or venue — its environment, story, intentions, and the emotions you want to communicate — and translating those elements into sound.
Through research and a personalised interview, TasteTune develops a Sound Concept. Generative AI, alongside other production tools, may then be used to help realise that concept as an actual piece of sound.
The resulting material is reviewed against the Sound Concept and the information you have shared. Where necessary, we reconsider the direction, generate new material, restructure the piece, or make manual adjustments where reasonably possible.
We will also remind you about the use of generative AI before the formal agreement and first payment.
Can I request changes?
Yes.
After full production begins, the project includes two feedback rounds.
For each round, we ask that feedback is consolidated into one response for the version presented.
Depending on the feedback, we may adjust, restructure, or recreate parts of the work.
Because of the tools and production methods involved, we cannot guarantee highly isolated technical edits such as changing one specific element while leaving every other aspect completely untouched.
If the approved Sound Concept changes substantially, additional work may require a separate quotation.
Can I request changes after delivery?
The project includes 30 days of post-delivery usage support.
This support is intended to help you use the finished Brand Sound effectively.
New creative revisions, additional versions, or further music production after formal delivery are normally quoted separately.
If TasteTune has delivered an incorrect, missing, or corrupted agreed file, we will correct that at no additional charge.
Can I use the sound outside my venue?
Yes.
The standard Brand Sound licence is designed for normal brand use across physical spaces, websites, social media, YouTube and brand video, advertising, events, and related promotional activity.
Please see the Brand Sound Licence for full details.
How long does the process take?
Standard projects usually take approximately 3–4 weeks from the start of production.
Priority Production is typically approximately 2–3 weeks.
Timelines can vary depending on the project, current production capacity, and the time needed for client responses.
If you already have a desired launch or usage date, you can tell us in the request form.
Does submitting the form mean I am committing to the project?
No.
Submitting the request form does not create a contract and does not require payment.
TasteTune will first review your request, learn more about your brand, and confirm the proposed scope, pricing, and terms with you.
Production only begins once those details have been agreed.
What would your world sound like?
The ideas behind your brand.
The atmosphere that only exists in your space.
The feeling you hope people carry with them after they leave.
Even if you cannot fully put it into words yet,
TasteTune can help translate it into sound.
No contract is formed and no payment is due when you submit a request.
TasteTune
Turning your world into sound.